how to price a home in Broken Arrow Tulsa FSBO

Why This Broken Arrow Seller Left Money on the Table

September 07, 20268 min read

Why This Broken Arrow Seller Left Money on the Table

She listed her home herself. She priced it at $550,000, didn’t have a sign, and figured she would save the commission. That is a reasonable assumption on the surface. Keep the money, skip the agent, handle it yourself. A lot of sellers think about doing exactly that.

Here is what actually happened.

My buyers and I called to inquire about the property at 2022 W. Huntsville Court in Broken Arrow. Beautiful home. Built in 2021, four bedrooms, two and a half baths, inground pool, three-car garage, end of a cul-de-sac in the Aspen Crossing I subdivision. Pottery Barn furniture throughout. Outdoor patio, gazebo, horseshoe pit, hot tub. The kind of home that photographs well and shows even better.

When I called, I asked if she was willing to pay a 3% commission to the buyer's agent. Since the NAR settlement and the new buyer broker agreement rules took effect, sellers and agents have been negotiating commission as part of every offer. Three percent is already half of what a traditional full listing package costs. I thought it was a fair ask.

She said that was negotiable.

I said no thank you.

I want to be direct about why. Commission is not a number I negotiate after we have already agreed to work together. My buyers had signed a buyer broker agreement with me. My responsibility was to them. When a seller opens with "that's negotiable" in response to a professional fee, it tells me something about how the rest of the transaction is going to go. I am not in the business of fighting for my fee at every turn while also trying to fight for my clients. So we passed.

Then she called back. She said she would pay the 3%. And we moved forward.

What happened next is the part every Tulsa area seller needs to understand, and it is going to take me four posts to do it justice.


The Price That Was Never Going to Hold

Why did the FSBO seller list at $550,000?

The seller listed at $550,000 based on her own perception of the home's value, without a current market analysis from a licensed professional who knew what comparable homes in Broken Arrow were actually selling for.

This is the most common pricing mistake I see from for sale by owner sellers. They know their home is special. They have watched the market casually. They have a number in their head. And without someone to run an actual comparative market analysis against current closed sales in their specific area, that number is often built more on hope than data.

My buyers loved the home. But $550,000 was not supportable and we knew it immediately. So we passed.

She came back at $500,000. That is a $50,000 reduction. She made it without me even submitting an offer. She did not ask for anything in return. She just dropped it.

That single moment tells you more about the risk of overpricing than anything I could write in a blog post. When a seller has been sitting without serious buyers, without professional guidance on what the market will actually bear, without anyone to help them hold their position, they will move. And they will move fast. She dropped $50,000 in a single phone call because she had no anchor, no strategy, and no one in her corner who knew how to read the situation.

We ended up negotiating a contract at $510,000 with the sellers leaving all of their furniture. All of it. The Pottery Barn pieces, the patio furniture, everything in the outdoor living space. My buyers got a fully furnished, move-in ready home with a pool and a hot tub at the end of a cul-de-sac in Broken Arrow for $510,000. And the seller, who started at $550,000 trying to save a commission, left far more than a commission on the table.

But the price was only the beginning. The appraisal is where this story gets really interesting.


What This Series Is About

Over the next four Mondays, I am going to walk you through every lesson this one transaction contains. We are going to talk about what happens when a VA appraiser cannot find comparable sales and values your home under contract price. We are going to talk about how I disputed that appraisal, did hours of research, found three comps the appraiser missed, and got the value moved to $500,000. We are going to talk about square footage, because this home was being represented at 2,900 square feet based on the builder's original print, and the actual MLS-verified square footage is 2,260. That difference matters enormously for pricing and appraisal. And we are going to talk about what it means to close a transaction that nearly fell apart twice and get your buyers to the finish line.

If you are thinking about selling your Broken Arrow or Tulsa area home in the next six to twelve months, this series is for you. Subscribe to our YouTube channel so you can be the first to see what we are writing about: https://www.youtube.com/@JenniferMount

And if you want to talk through your own situation before the next post goes up, you can book a time directly at https://link.cncsdirect.com/widget/booking/2BPftOW1aYttaxdttERz.

Book a time with me at Legacy Coaching Solutions if you are ready to take your dreams to the next level and make them a reality.


FAQ: What Tulsa Area Sellers Are Asking About For Sale By Owner

Is it worth trying to sell my home without a REALTOR in Broken Arrow or Tulsa?

Selling without a REALTOR in the Broken Arrow and Tulsa markets is possible, but the data consistently shows that FSBO sellers net less than sellers who list with a licensed agent, even after accounting for commission.

According to the National Association of Realtors, the typical FSBO home sells for significantly less than agent-represented homes. The 2023 NAR Profile of Home Buyers and Sellers found that FSBO homes sold at a median of $310,000 compared to $405,000 for agent-assisted sales. That gap exists for a reason. Pricing, negotiation, appraisal navigation, contract management, and buyer qualification all require expertise that takes years to develop. The Huntsville Court story is a real example of what that gap looks like in practice.

How do commissions work now for sellers in Oklahoma after the NAR settlement?

Under the current buyer broker agreement structure, sellers and buyer's agents now negotiate commission as part of the transaction, typically during the offer and counteroffer process.

Before the settlement, buyer's agent commission was typically offered upfront in the MLS and was not subject to negotiation. That changed. Now it is a conversation that happens at the contract table. What has not changed is that experienced agents who know their value do not negotiate their fee as a condition of showing up. When I called about Huntsville Court and the seller said commission was negotiable, I walked away. That is not stubbornness. It is a clear signal about how the transaction is going to be handled from start to finish.

What is the biggest pricing mistake Broken Arrow FSBO sellers make?

The biggest pricing mistake FSBO sellers in Broken Arrow make is setting a list price based on what they want or what they think the home is worth rather than what comparable homes have actually sold for in their specific neighborhood in the last 60 to 90 days.

The seller at Huntsville Court listed at $550,000. The appraiser, a licensed VA appraiser with access to MLS data, came in at $375,000 on his first pass. That is a $175,000 gap between what the seller believed and what the market evidence initially supported. No amount of beautiful furniture or outdoor living space bridges that gap without the right comparable sales and an experienced agent who knows how to find them. We will cover the full appraisal story in detail in the next post in this series.


3-2-1 Takeaway

3 Things to Remember

  • A seller who drops $50,000 off their asking price without being asked is a seller who was overpriced and knows it. Proper pricing from the start protects your negotiating position from the first call to the closing table.

  • Commission negotiation after the NAR settlement happens at the offer stage, not as a condition of professional service. Sellers who open with "that's negotiable" before a showing often signal how the rest of the transaction will go.

  • One transaction can contain four or five distinct lessons for sellers. The Huntsville Court story is not unusual. It is what real estate actually looks like when the details matter and someone is paying attention.

2 Questions Worth Asking

  • If you listed your home today without an agent, do you know exactly what it would appraise for and why, and do you know how to dispute the appraisal if the number comes in short?

  • What is your plan if a buyer's agent calls, declines your commission offer, and you lose a qualified buyer before you ever see an offer?

1 Thing to Do Next

If you are considering selling your Broken Arrow or Tulsa area home, the conversation we need to have starts with a current market analysis and an honest look at your pricing position before you do anything else. Book directly at https://link.cncsdirect.com/widget/booking/2BPftOW1aYttaxdttERz and we will figure out where you stand.


As my favorite mentor Brian Buffini says, Education without implementation is only entertainment. — Jennifer Mount, Legacy Realty Advisors


This post is intended for informational purposes only and does not constitute legal or financial advice. MLS data sourced from MLS Technology INC. All figures are approximate. Please consult with a licensed real estate professional before making any decisions related to buying or selling property.


Jennifer Beatty Mount REALTOR®

Jennifer Beatty Mount REALTOR®

Jennifer Mount is the founding partner and Managing Broker of Legacy Realty Advisors, bringing more than two decades of experience and a passion for helping families achieve their real estate goals. A true Tulsa native, Jennifer has lived within a 9-mile radius her entire life and knows this market like few others do. In her career she has guided hundreds of families through one of life's biggest decisions. Jennifer is a mom of two and a proud grandmother. Her values are simple and consistent: faith, family, health, and career. In her free time you will find her outside running, biking, or golfing. She participates in marathons, triathlons, and has the honor of pushing disabled athletes in races throughout the Tulsa area. Service is at the core of everything Jennifer does, from her church community to feeding the homeless to championing the growth of her agents. She is as committed to learning and personal growth as she is to the clients and community she serves. Helping people achieve their real estate goals is, in her own words, the icing on the cake of a blessed life.

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